If you’re a musician trying to build an audience, you can’t do better than Americana rocker Joe Stamm, who has one of the most sophisticated and well thought-out marketing campaigns this blog has ever encountered. There’s a catch, though…his system won’t work for you unless you have the material to back it up.
What he wants you to do when you visit his webpage is to sign up for his “online album adventure,” with a lot of freebies. So maybe you do that…and half an hour later, it hits you that you’re still there, still listening. This guy is good!
He calls his music black dirt country rock. He can be outrageously funny one moment and dead serious the next. He’s a strong singer, a hell of a storyteller and has a good sense of the kind of incident where there’s a song just waiting to be written about it. Like pretty much everybody in his line of work did before the lockdown, he made his living on the road.
When you sign up, he sends you all the stuff in a series of emails. with a lot of mini-playlists, free downloads and videos. Day one is a good introduction. It begins with a free download of High Road Home, an ambiguous and troubled workingman’s anthem (Stamm has a LOT of those). There’s more than a hint of Sam Llanas soul in the vocals, in this live duo version with low-key, purposeful acoustic lead player David Glover.
There’s also a duo version of the grimly aphoristic Crow Creek in the original A major key – which actually turns out better than the minor-key version Stamm recorded in the studio. But the centerpiece is Blame It on the Dog. It’s insanely funny and it has a trick ending. Without giving too much away, the dog is not always to blame for what’s going on here.
Later on during the “adventure” he celebrates “Busch Lights and a purple haze” – yikes – over a slow soul sway in a full band version of Bottle You Up, a salute to daydrinking. It’s also Stamm’s opportunity to pitch his line of suggestive beer-related t-shirts and such.
A little further into the “adventure” he completely flips the script with Ring of Roses, a folksy, John Prine-ish number inspired by a guy who was in hospice care, but that didn’t stop him from planning his next construction project. For freedom-loving people in Sioux Falls, South Dakota, Stamm’s next gig is on Oct 10 at 10 PM at Bigs Bar at 3110 W. 12th St.
You may be wondering why on earth a New York music blog would be paying so much attention to shows in such a faraway place as South Dakota. There are actually many reasons why, which you should think about, and one of them is that there are there’s more going on musically in South Dakota than there is in New York City right now – at least as far as publicly advertised shows are concerned. And if that’s not cause for concern, somebody’s asleep at the wheel.